Here’s some interesting material for your consideration when you need to Know About Your Customers…
In-House Marketing
You’re probably tired of hearing right now about how tough times are for small businesses.
After all, you’re living with that reality every day! So what you need is some concrete advice for how to save money, reduce costs & improve your efficiency while still delivering the excellent customer service because after all, that’s the backbone of your business. Read more>>
10 Ways To Sell More, Regardless Of The Economy
No doubt about it, it’s tough being in business but here’s 10 ways to grow despite the economy Read more>>
Convincing Buyers
Part I- Why should a customer buy from you instead of your competitor?
What’s so special about your company that it would inspire a customer to choose your services over your competitors?
What are you doing to create and then reinforce — the perception that buying from your company is a wiser choice?
Read more>>
Convincing Buyers
Part II- Now let’s turn to improving your company’s marketing identity, educating and informing your prospective customers, and improving the follow-up with these prospects. Read more>>
Differentiating Customers
What’s so special about your company that would influence a prospect to buy from your company over another? For most companies in our industry, these questions don’t even show up on the radar.
Part 1 Read more>>
Part 2 Read more>>
Digital Marketing
We’ve found out that the first rule is that there are no rules when it comes to digital apparel marketing.You are trying to tell your clients who you are, what you do, what you sell and how well you do it. Target market to your client in the most cost efficient manner and right now, that’s Digital Marketing.
Read more>>
Enhancing Your Image
Part I – When you started your business, you gave it a name — but does that name still apply?
The age-old question of “What’s in a Name?” may not, in your company’s case, tell your company’s whole story as it is today. Has the name become tired or dated or has it become a limiting factor? Read more>>
Enhancing Your Image
Part II- Now, let’s turn to implementation considerations for improving our response time on leads and a follow-up agenda for converting inquiries into orders.
When a new prospect calls, does your company sound to him like all the rest or instead, does yours sound friendly, like you really know what you’re doing and are eager to work for a sale! Read more>>
Part III Read more>>
Part IV Read more>>
Networking
A process of sharing and developing contacts, information and services among individuals and groups having a common interest — is perhaps the most affordable and highly effective means of building an account base. For newcomers, though, it’s the means to starting to build an account base.
Part I- Networking Read more>>
Part II- The “Now what?” after developing a contact is outlined here Read more>>
Part III-The First E-Mail Follow-Up.. Read more>>
Selling To Professionals
Today, our dentists wear golf shirts embroidered of course with the logo of his practice. When using his mini-jackhammer, he still wears an embroidered white smock, which could be a clue that he also may be wearing my blood in the next 10 minutes.
Read more>
42 Rules Of Cold Calling Executives
Cold calling is still a big part of building the Sales Pipeline and will be for years to come!
Read more>>
Up Selling
If you work at McDonalds you are allowed to forget twice.
The third time you lose your job.
What we’re talking about is the world famous question . . .”Would you like a drink or some chips with your order?”
Read more>>
